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传统行业中在位企业数字化战略更新研究的调查问卷
尊敬的女士/先生： 您好！非常感谢您在百忙之中参与本次问卷调查！本次调查的目的旨在了解传统行业中在位企业进行数字化战略更新的实践。在位企业是相对于新生数字企业而言，具体指那些成立于数字时代之前，并且成立之初未参与数字化实践的制造、零售、金融、服务等传统行业中的企业。在数字经济下，在位企业借助数字化技术的优势，构建了一系列核心能力，这些能力对数字化战略更新产生影响。该份问卷不会涉及企业的机密，问卷
Q2 ：您的性别
Q4 ：您在贵企业中的职位
Q6 ：贵企业的成立时间
Q8 ：贵企业的员工数量
Q10 ：贵企业所属的行业
Q12 ：贵企业的产权性质
Q14 ：贵企业所在地区
Q16 ：贵企业在行业中的数字化转型程度
[备注说明题]：<span style="font-size:20px"><span style="color:black; font-family:宋体">关于下面企业能力的描述，请在最符合实际情况的选项上打“√”。</span></span>
[备注说明题]：<span style="font-size:18px"><span style="color:#000000; font-family:宋体">环境感知能力</span><br />
<span style="color:#000000; font-family:宋体">在对外部环境进行扫描和搜索时，</span></span>
Q20 ：您企业能寻找并探索机会
Q21 ：您企业能够发现新机会
Q22 ：您企业关注新技术的发展形势
Q23 ：您企业识别顾客需求的变化
[备注说明题]：机会利用能力
Q26 ：<span style="font-size:16px"><span style="color:black; font-family:宋体">您企业利用产品</span><span style="color:black; font-family:"Times New Roman",serif">/</span><span style="color:black; font-family:宋体">服务上的机会来推进数字化活动</span></span>
Q27 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">您企业利用技术上的机会来推进数字化活动</span>
Q28 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业利用市场上的机会来推进数字化活动</span>
[备注说明题]：资源重构能力
Q30 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业会重新调整资源与工作内容来开展数字化活动</span>
Q31 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">您企业对资源与工作内容进行重新匹配来开展数字化活动</span>
Q33 ：您企业将现有资源重新分解再组合来开展数字化活动
Q34 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业会吸纳新的资源来开展数字化活动</span>
[备注说明题]：数字营销能力
Q36 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">您企业建立数字化的营销渠道来连接客户</span>
Q37 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业利用数字化技术探索并挖掘客户需求</span>
Q38 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业使用社交媒体等数字工具维护客户关系</span>
Q39 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业员工具有使用数字工具来服务客户的技能</span>
[备注说明题]：产品开发能力
Q42 ：<span style="font-size: 12pt; font-family: 宋体; color: black;">您企业能在市场上推出新产品</span><span lang="EN-US" style="font-size: 12pt; font-family: "Times New Roman", serif; color: black;">/</span><span style="font-size: 12pt; font-family: 宋体; color: black;">服务</span>
Q43 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">您企业具备有效的产品开发流程</span>
Q44 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">您企业将数字技术应用到新产品开发</span>
Q45 ：您企业的产品/服务形成了规模效应
[备注说明题]：环境动荡性
Q48 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">行业中的技术变革速度越来越快</span>
Q49 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">越来越多的新产品</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif;
mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;color:black;
mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;mso-fareast-language:
ZH-CN;mso-bidi-language:AR-SA">/</span><span style="font-size:12.0pt;
font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;
mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">服务涌入市场</span>
Q50 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">竞争是持续的且竞争方式在不断变化</span>
Q51 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">对市场占有率的争夺是激烈的</span><br>
[备注说明题]：<p class="MsoNormal" style="text-indent:12.0pt;mso-char-indent-count:1.0;
line-height:20.0pt;mso-line-height-rule:exactly;layout-grid-mode:char;
mso-layout-grid-align:none"><span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-font-family:宋体;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1">关于下面企业参与数字化战略更新活动的描述，请在最符合实际情况的选项上打“√”。</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif;
color:black;mso-themecolor:text1"><o:p></o:p></span></p><p class="MsoNormal" style="text-indent:12.0pt;mso-char-indent-count:1.0;
line-height:20.0pt;mso-line-height-rule:exactly;layout-grid-mode:char;
mso-layout-grid-align:none"><span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-font-family:宋体;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1"><br></span></p><p class="MsoNormal" style="text-indent:12.0pt;mso-char-indent-count:1.0;
line-height:20.0pt;mso-line-height-rule:exactly;layout-grid-mode:char;
mso-layout-grid-align:none"><span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-font-family:宋体;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1">创业导向</span></p>
Q54 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">面对竞争者时，企业能领先对手采取行动</span>
Q55 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业强调先于竞争对手引入新产品或创意</span>
Q56 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">在行业中率先推出新产品、进入新市场、采用新的管理模式或技术</span><br>
Q57 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">管理者高度重视研发、技术领先和创新</span>
Q59 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">在过去五年内，企业已推出新业务和新产品</span>
Q60 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业对产品和服务进行了大幅度的调整</span>
Q61 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">管理者倾向于采取大胆、广泛的行动来实现目标</span>
Q62 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业偏好于实施高风险、高回报项目</span>
Q63 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">在面对不确定性进行决策时，管理者持大胆态度以把握潜在的机会</span><br>
[备注说明题]：组织即兴<div><p class="MsoNormal" style="line-height:20.0pt;mso-line-height-rule:exactly;
layout-grid-mode:char;mso-layout-grid-align:none"><span style="font-size:12.0pt;
font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-fareast-font-family:
宋体;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:"Times New Roman";
mso-bidi-font-family:"Times New Roman";color:black;mso-themecolor:text1">在实施数字化活动时，</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif;
color:black;mso-themecolor:text1"><o:p></o:p></span></p></div>
Q66 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们当场处理未预料的事件</span><br>
Q67 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们在行动时随机应变</span>
Q68 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们及时对突发问题做出反应</span>
Q69 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们尝试采用新方法来解决问题</span>
Q70 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们能识别新工作流程中出现的机会</span>
Q71 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们敢于冒险尝试工作中产生的新想法</span>
Q72 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们在工作中显示出创造力</span>
[备注说明题]：忘却学习<div><br><div>数字经济下，</div></div>
Q75 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们对技术发展的看法发生改变</span>
Q76 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们对外部环境的看法发生改变</span>
Q77 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">我们对顾客需求的看法发生改变</span><br>
Q78 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业改变了产品开发流程（例如，数字化技术应用于产品开发）</span>
Q79 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业改变了信息共享机制（例如，使用信息化工具）</span>
Q80 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业改变了决策流程（例如，利用大数据决策）</span>
Q81 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业改变了工作方式或流程（例如，跨部门合作）</span>
[备注说明题]：利用式战略更新
Q84 ：<span style="font-size: 12pt; font-family: 宋体; color: black;">企业在现有产品</span><span lang="EN-US" style="font-size: 12pt; font-family: "Times New Roman", serif; color: black;">/</span><span style="font-size: 12pt; font-family: 宋体; color: black;">服务中嵌入数字化的功能</span>
Q85 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业利用数字化技术改进现有产品</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif;
mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;color:black;
mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;mso-fareast-language:
ZH-CN;mso-bidi-language:AR-SA">/</span><span style="font-size:12.0pt;
font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;
mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">服务的适用性</span>
Q86 ：<span style="font-size: 12pt; font-family: 宋体; color: black;">企业通过推出数字化技术改进的产品</span><span lang="EN-US" style="font-size: 12pt; font-family: "Times New Roman", serif; color: black;">/</span><span style="font-size: 12pt; font-family: 宋体; color: black;">服务来扩大现有市场</span>
Q87 ：<font color="#000000" face="宋体"><span style="font-size: 16px;">企业借助数字化技术来提升产品/服务的效率</span></font><br>
Q88 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业借助数字化技术来降低运营成本</span>
[备注说明题]：探索式战略更新
Q91 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业利用数字化技术进行产品换代升级</span>
Q92 ：<span style="font-size: 12pt; font-family: 宋体; color: black;">企业对新的数字化产品</span><span lang="EN-US" style="font-size: 12pt; font-family: "Times New Roman", serif; color: black;">/</span><span style="font-size: 12pt; font-family: 宋体; color: black;">服务进行试验</span>
Q93 ：<span style="font-size:12.0pt;font-family:宋体;
mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";
color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">企业对新的数字化产品</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Times New Roman",serif;
mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast;color:black;
mso-themecolor:text1;mso-font-kerning:1.0pt;mso-ansi-language:EN-US;mso-fareast-language:
ZH-CN;mso-bidi-language:AR-SA">/</span><span style="font-size:12.0pt;
font-family:宋体;mso-ascii-font-family:"Times New Roman";mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:"Times New Roman";mso-bidi-font-family:
"Times New Roman";color:black;mso-themecolor:text1;mso-font-kerning:1.0pt;
mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">服务进行商业化</span>
Q94 ：<span style="font-size: 12pt; font-family: 宋体; color: black;">企业为新数字化产品</span><span lang="EN-US" style="font-size: 12pt; font-family: "Times New Roman", serif; color: black;">/</span><span style="font-size: 12pt; font-family: 宋体; color: black;">服务开拓新市场</span>
Q95 ：<span style="color: rgb(0, 0, 0); font-family: 宋体; font-size: 16px;">企业利用新市场上的数字化机会</span>