当前位置： 鱼小数问卷 > 免费模板 > 关于‘植入广告(PPL)的认知和观光地形象，顾客满意度，行动意向之间的关系’的问卷调查
本页仅为内容展示，不可回答
关于‘植入广告(PPL)的认知和观光地形象，顾客满意度，行动意向之间的关系’的问卷调查
您好，我们正在进行一项问卷调查，想邀请您用几分钟时间帮忙填答这份问卷。本问卷实行匿名制，所有数据只用于统计分析， 请您放心填写。题目选项无对错之分，请您按自己的实际情况填写。谢谢您的帮助！
Q2 ：<span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">您看过以三亚(或者周边）地区为拍摄</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">地</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">的影视节目吗？</span> </span></span></span></span></span>
Q4 ：<span style="color:black; font-family:宋体; font-size:10.5pt">请您选出您观看过的以三亚(或者周边)地区为拍摄地的影视剧。</span><span style="color:#e74c3c"><span style="font-family:宋体; font-size:10.5pt">（可多选）</span></span>
Q6 ：您最近两年去过三亚(或者周边）地区旅游吗？
Q8 ：<span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:等线"><span style="font-family:等线">您是因为以上影视节目而去三亚（或者周边）地区旅游的吗？</span></span></span></span></span>
[备注说明题]：<span style="font-family: 等线; font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">关于‘植入广告</span></span></span><span style="font-family: 等线; font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">(PPL)</span></span></span><span style="font-family: 等线; font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">的认知和观光地形象，顾客满意度，行动意向之间的关系’的问卷调查</span></span></span>
[备注说明题]：<span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">大家好</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">?</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">我是釜庆大学新闻传播专业的博士在读生。本论文是为了研究</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">‘</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">植入广告</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">(PPL)</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">的认知和观光地形象，顾客满意度，行动意向之间的关系</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">’</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">而实施的问卷调查。</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">首先非常感谢您在百忙之中参与本次问卷调查。本问卷无正确答案，您只需坦率的表达您的意见即可。此外，本问卷调查的所有内容为了保护个人隐私均会匿名处理，并承诺本问卷不用于研究目的以外的任何其他用途。最后再次感谢您的支持与配合。</span></span></span></span></span><br style="font-size: 15px;"><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">2020</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">年</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);"> 8</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">月</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">研究人员</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">: </span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">赵美玲</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);"> (</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">釜庆大学新闻传播专业</span></span></span> <span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">博士在读）</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">邮</span></span></span> <span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">箱</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">: 214630351@qq.com</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 10.5pt;"><span style="font-family: 等线;"><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">指导教授</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">: </span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">南寅勇</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);"> (</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: 宋体;"><span style="color: rgb(0, 0, 0);">釜庆大学新闻传播专业教授</span></span></span><span style="font-size: 10.5pt;"><span style="font-family: "HY Sinmyeongjo";"><span style="color: rgb(0, 0, 0);">)</span></span></span></span></span><br style="font-size: 15px;"><span style="font-size: 15px;"> </span>
[备注说明题]：<span style="font-size:10.5pt"><span style="font-family:等线"><strong><span style="font-size:10.5000pt"><span style="font-family:'Malgun Gothic'"><span style="color:#000000"><strong>☞ </strong></span></span></span></strong><strong><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000"><strong>PPL(</strong></span></span></span></strong><strong><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><strong><span style="font-family:宋体">植入广告</span></strong></span></span></span></strong><strong><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000"><strong>)</strong></span></span></span></strong><strong><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><strong><span style="font-family:宋体">是</span></strong></span></span></span></strong><strong><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><strong><span style="font-family:宋体">：</span></strong></span></span></span></strong></span></span><br>
<span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">在影视节目</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">(</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">电视剧</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">电影</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">综艺节目</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">)</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">中自然地插入特定企业的产品或品牌</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">服务</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">商标</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">形象等</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">在不知不觉中使消费者对产品，品牌或形象产生印象的同时</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">,</span></span></span><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">诱发消费欲望的一种间接广告</span></span></span></span><span style="font-size:10.5000pt"><span style="font-family:'HY Sinmyeongjo'"><span style="color:#000000">.</span></span></span></span></span><br>
<span style="font-size:10.5pt"><span style="font-family:等线"><strong><span style="font-size:10.5000pt"><span style="font-family:'Malgun Gothic'"><span style="color:#000000"><strong>☞</strong></span></span></span></strong><span style="font-size:10.5000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">观光地植入广告示例</span></span></span></span></span></span><br>
<span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.0000pt"><span style="font-family:宋体"><span style="color:#000000"><span style="font-family:宋体">《哈哈农场》里出现的</span></span></span></span> 西岛</span></span><span style="font-size:10.5pt"><span style="font-family:等线"><span style="font-size:10.0000pt"><span style="font-family:宋体"><span style="color:#000000">                     </span></span></span></span></span><span style="font-size:10.5pt"><span style="font-family:等线">  </span></span> <img src="https://pfg-survey-oss-001.oss-cn-hangzhou.aliyuncs.com/4581202372470001/ff4a86be-fee4-4430-ad0b-0d6c8e89aad2.jpg"><br>《亲爱的，热爱的》里出现的亚特兰蒂斯酒店<img src="https://pfg-survey-oss-001.oss-cn-hangzhou.aliyuncs.com/4581202372470001/a16ae1d9-6a25-4c45-aea4-899f12bf56b4.jpg">
[备注说明题]：<p class="MsoNormal"><span style="color:red">从现在开始请您回想您在前面选择的影视节目以及旅游经历回答以下问题。<span lang="EN-US"><o:p></o:p></span></span></p>
[备注说明题]：<span style="background-color: rgb(253, 253, 253);"><font color="#000000" face="Noto Sans, Noto Sans JP, Noto Sans KR, Helvetica, Microsoft YaHei, Apple SD Gothic Neo, Malgun Gothic, 맑은 고딕, Dotum, 돋움, sans-serif"><span style="font-size: 24px;">Ⅵ.以下是关于了解影视作品植入广告里出现的观光地</span></font></span><span style="color: rgb(192, 57, 43);"><span style="background-color: rgb(253, 253, 253); font-family: "Noto Sans", "Noto Sans JP", "Noto Sans KR", Helvetica, "Microsoft YaHei", "Apple SD Gothic Neo", "Malgun Gothic", "맑은 고딕", Dotum, 돋움, sans-serif; font-size: 24px;">‘情感形象’</span></span><span style="background-color: rgb(253, 253, 253); color: rgb(0, 0, 0); font-family: "Noto Sans", "Noto Sans JP", "Noto Sans KR", Helvetica, "Microsoft YaHei", "Apple SD Gothic Neo", "Malgun Gothic", "맑은 고딕", Dotum, 돋움, sans-serif; font-size: 24px;">的问题</span><span style="font-size: 24px;"><span style="color: rgb(231, 76, 60);">（请用星星评分，星星越少越靠近左边的描述，星星越多越靠近右边的描述。）</span></span>
Q27 ：
Q28 ：
Q29 ：
Q30 ：
Q31 ：
Q32 ：
Q33 ：
Q34 ：
Q35 ：
Q36 ：
Q37 ：
Q38 ：
Q39 ：
Q40 ：
[备注说明题]：<span style="background-color: rgb(253, 253, 253);"><font color="#000000" face="Noto Sans, Noto Sans JP, Noto Sans KR, Helvetica, Microsoft YaHei, Apple SD Gothic Neo, Malgun Gothic, 맑은 고딕, Dotum, 돋움, sans-serif"><span style="font-size: 24px;">Ⅸ.以下是关于您的基本信息（一般问题）的内容。请您选择和您一致的选项。</span></font></span>
Q47 ：<span style="color: rgb(0, 0, 0); font-family: "Noto Sans", "Noto Sans JP", "Noto Sans KR", Helvetica, "Microsoft YaHei", "Apple SD Gothic Neo", "Malgun Gothic", "맑은 고딕", Dotum, 돋움, sans-serif; font-size: 18px; background-color: rgb(253, 253, 253);">您的性别是?</span>
Q48 ：<span style="color: rgb(0, 0, 0); font-family: "Noto Sans", "Noto Sans JP", "Noto Sans KR", Helvetica, "Microsoft YaHei", "Apple SD Gothic Neo", "Malgun Gothic", "맑은 고딕", Dotum, 돋움, sans-serif; font-size: 18px; background-color: rgb(253, 253, 253);">您的年龄是?</span>
Q49 ：您的婚姻状况？
Q50 ：您的最终学历是?
Q51 ：您的月平均工资是?
Q52 ：您的职业是?
Q54 ：您是通过何种方式接触观光地植入广告的？<span style="color:#e74c3c">（可多选）</span>
Q55 ：您是通过何种方式去三亚（或者周边）旅游的？
Q56 ：您去三亚（或者周边）旅游过几次？
Q57 ：您在三亚（或者周边）旅游的时长是？
Q58 ：您和谁一起去的三亚（或者周边）？