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2020年客户售后服务调研项目
尊敬的车主,您好!我们是汽车行业调研机构,为了解当前汽车售后服务整体水平,助力售后服务店更好地提高服务质量,诚邀您参加售后服务调研,本问卷大约花费您5分钟的时间。您的意见对我们非常重要,谢谢您的参与!现在开始答题:

Q2 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif">请问您是否</span><span style="font-family:微软雅黑,sans-serif">拥有一辆家用汽</span><span style="font-family:微软雅黑,sans-serif">车呢?</span></span>
Q3 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif">请问您这辆车是</span><strong><span style="font-family:微软雅黑,sans-serif">什么品牌</span></strong><span style="font-family:微软雅黑,sans-serif">呢</span><span style="font-family:微软雅黑,sans-serif">?</span></span>
Q4 :<span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">请问是东风日产</span></span><span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">哪个车型呢?</span></span>
Q5 :<span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">请问是一汽大众</span></span><span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">哪个车型呢?</span></span>
Q6 :<span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">请问是上汽通用</span></span><span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">哪个车型呢?</span></span>
Q7 :<span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">请问是广汽丰田</span></span><span style="font-family:微软雅黑,sans-serif"><span style="font-size:14px">哪个车型呢?</span></span>
Q8 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif">请问您这辆车购买时是属于?</span></span>
Q9 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif"><span style="font-family:"Times New Roman""> </span></span><!--[endif]--><span style="font-family:微软雅黑,sans-serif">请问</span><span style="font-family:微软雅黑,sans-serif">平时是由您负责对车辆进行</span><span style="font-family:微软雅黑,sans-serif">保养</span><span style="font-family:微软雅黑,sans-serif">/</span><span style="font-family:微软雅黑,sans-serif">维修</span><span style="font-family:微软雅黑,sans-serif">的吗?</span></span>
Q10 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif">请问您最近<font color="#ff0000"><u>7个月</u></font></span><span style="font-family:微软雅黑,sans-serif">,是否到过[Q2]4S店</span><span style="font-family:微软雅黑,sans-serif">,对您的[Q2]</span><span style="font-family:微软雅黑,sans-serif">车辆进行了维修/</span><span style="font-family:微软雅黑,sans-serif">保养呢?</span></span>
Q11 :<span style="font-size:14px"><span style="font-family:Arial,sans-serif"><span style="font-family:"微软雅黑","sans-serif"">请问您这一次维修/保养是自己开车到店的吗?</span></span></span>
[备注说明题]:<span style="font-family:微软雅黑"><span style="font-size:16px"><strong>根据您最近在[Q2]店的保养/维修经历,请对4S店服务质量表现进行评价:</strong></span></span><br>
Q14 :<span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店位置的便利性 的满意度打几分?</span>
Q15 :<strong><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt"> </span></strong><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt">请问您对4S店保养/维修过程透明度 的</span><span style="font-family:微软雅黑,sans-serif; font-size:14px">满意度打几分?</span>
Q16 :<strong><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt"> </span></strong><span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店 维修/保养等待时间长短 </span><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt">的</span><span style="font-family:微软雅黑,sans-serif; font-size:14px">满意度打几分?</span>
Q17 :<span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店工时费、配件价合理性 </span><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt">的</span><span style="font-family:微软雅黑,sans-serif; font-size:14px">满意度打几分?</span>
Q18 :<span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店 维修技工专业水平 </span><span style="font-family:微软雅黑,sans-serif; font-size:14px"> </span><span style="font-family:微软雅黑,sans-serif; font-size:10.5pt">的</span><span style="font-family:微软雅黑,sans-serif; font-size:14px">满意度打几分?</span>
Q19 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问以下哪个选项,符合您对配件的选择?</span>
Q20 :<span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店 售后服务人员礼貌程度 的满意度打几分?</span>
Q21 :<span style="font-family:微软雅黑,sans-serif; font-size:14px">请问您对4S店 售后服务体验 总体评价打几分?</span>
Q22 :<strong><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt"><span style="font-family:"Times New Roman"; font-size:7pt">  </span></span></strong><!--[endif]--><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">未来半年,您会继续选择[Q2]4S店进行维修保养吗?</span>
Q23 :<span lang="DE" style="font-size: 10.5pt; font-family: 微软雅黑, sans-serif;">请问</span><span style="font-size: 10.5pt; font-family: 微软雅黑, sans-serif;">您认为</span><span lang="EN-GB" style="font-size: 10.5pt; font-family: 微软雅黑, sans-serif;">[Q2]4S</span><span style="font-size: 10.5pt; font-family: 微软雅黑, sans-serif;">店有什么优势,让您持续选择回去做保养<span lang="EN-GB">/</span>维修</span><span lang="DE" style="font-size: 10.5pt; font-family: 微软雅黑, sans-serif;">?(可多选)</span>
Q24 :<span style="font-size:14px"><span style="font-family:微软雅黑,sans-serif">请问</span><span style="font-family:微软雅黑,sans-serif">什么原因,导致</span><span style="font-family:微软雅黑,sans-serif">您</span><span style="font-family:微软雅黑,sans-serif">考虑不回</span><span style="font-family:微软雅黑,sans-serif">[Q2]</span><span style="font-family:微软雅黑,sans-serif">4S</span><span style="font-family:微软雅黑,sans-serif">店保养/维修呢</span><span style="font-family:微软雅黑,sans-serif">?(可</span><span style="font-family:微软雅黑,sans-serif">多</span><span style="font-family:微软雅黑,sans-serif">选)</span></span>
Q25 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">您是否曾经光顾过<span style="color:red">非4S店</span>售后服务机构,对你的这辆[Q2]车进行</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">保养/维修吗</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">?</span>
Q26 :<b style="text-indent: -22.7pt;"><span lang="EN-GB" style="font-size:10.5pt;line-height:90%;font-family:"微软雅黑","sans-serif";
mso-bidi-font-family:微软雅黑"><span style="font-variant-numeric: normal; font-weight: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: "Times New Roman";">  </span></span></b><span lang="DE" style="text-indent: -22.7pt; font-size: 10.5pt; line-height: 90%; font-family: 微软雅黑, sans-serif;">请问</span><span style="text-indent: -22.7pt; font-size: 10.5pt; line-height: 90%; font-family: 微软雅黑, sans-serif;">您曾经光顾的是哪类型的售后服务店呢</span><span lang="DE" style="text-indent: -22.7pt; font-size: 10.5pt; line-height: 90%; font-family: 微软雅黑, sans-serif;">?(</span><span style="text-indent: -22.7pt; font-size: 10.5pt; line-height: 90%; font-family: 微软雅黑, sans-serif;">可多</span><span lang="DE" style="text-indent: -22.7pt; font-size: 10.5pt; line-height: 90%; font-family: 微软雅黑, sans-serif;">选)</span><p class="MsoNormal" style="margin-left:22.7pt;text-indent:-22.7pt;line-height:
90%;mso-list:l0 level1 lfo1;layout-grid-mode:char"><b><span lang="EN-GB" style="font-size:10.5pt;
line-height:90%;font-family:"微软雅黑","sans-serif""><o:p></o:p></span></b></p>
Q27 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">您是因为哪些需要,而去光顾</span><span style="color:red; font-family:"微软雅黑","sans-serif"; font-size:10.5pt">非4S店</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">售后服务机构呢</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">?(</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">可多</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">选)</span>
Q28 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">您是否有使用过线上汽车服务的经历?(可多选</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">)</span>
[备注说明题]:<span style="font-size:10.5pt;font-family:"微软雅黑",sans-serif;
mso-bidi-font-family:Arial;mso-font-kerning:0pt;mso-ansi-language:EN-GB;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">以下部分,了解疫情期间,车辆需要进行保养维修的时候,您期望厂家能够提供哪些服务</span>
Q31 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">第一季度,因疫情影响,</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">您的</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">车辆月均行驶里程,比疫情前增加还是减少</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">了</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">呢?</span>
Q32 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">出行比疫情前减少了,主要是哪方面出行减少了?(可多选)</span>
Q33 :<p class="MsoNormal" style="margin-left:22.7pt;text-indent:-22.7pt;line-height:
90%;mso-list:l0 level1 lfo1;layout-grid-mode:char"><span style="font-size:10.5pt;
line-height:90%;font-family:"微软雅黑","sans-serif";mso-bidi-font-family:Tahoma;
mso-fareast-language:ZH-CN;mso-bidi-font-weight:bold">疫情期的月均行驶里程,比疫情前<span style="color:red">减少了</span>大概多少公里</span><span lang="EN-GB" style="font-size:
9.0pt;line-height:90%;font-family:"微软雅黑","sans-serif"">/</span><span style="font-size:9.0pt;line-height:90%;font-family:"微软雅黑","sans-serif";
mso-fareast-language:ZH-CN">月</span><span style="font-size:10.5pt;line-height:
90%;font-family:"微软雅黑","sans-serif";mso-bidi-font-family:Tahoma;mso-fareast-language:
ZH-CN;mso-bidi-font-weight:bold">?<span lang="EN-GB"><o:p></o:p></span></span></p>
Q34 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">因疫情影响,您在保养</span><span style="font-family:"微软雅黑","sans-serif"; font-size:9.0pt">/</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">维修时,是否有新的需求?</span>
Q35 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">因疫情影响,您在保养</span><span style="font-family:"微软雅黑","sans-serif"; font-size:9.0pt">/</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">维修方面的花费预算,有改变吗?</span>
Q36 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">在未来半年,在您保养</span><span style="font-family:"微软雅黑","sans-serif"; font-size:9.0pt">/</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">维修时,希望4S店提供以下哪些服务?(可多选)</span>
Q37 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">如果4S店提供以下哪些服务,能提高您回4S店保养的意愿?</span><span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">(可多选)</span>
Q39 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问您是第几次购车呢?</span>
Q40 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问您的这辆[Q2]车,已经使用多少年了?</span>
Q41 :请问您的车是否已过保修期?
Q42 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问您的性别是?</span>
Q43 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">请问您的年龄是?</span>
Q44 :<span style="font-family:"微软雅黑","sans-serif"; font-size:10.5pt">您的最高学历是?</span>
Q45 :<span style="font-family:"微软雅黑","sans-serif"; font-size:11.0pt">您</span><span style="font-family:"微软雅黑","sans-serif"; font-size:11.0pt">所在</span><span style="font-family:"微软雅黑","sans-serif"; font-size:11.0pt">的</span><span style="font-family:"微软雅黑","sans-serif"; font-size:11.0pt">单位性质</span><span style="font-family:"微软雅黑","sans-serif"; font-size:11.0pt">是?</span>
Q46 :<span style="font-size:14px"><span style="font-family:"微软雅黑","sans-serif"">您目前的职务是?</span></span>
Q47 :<span lang="DE" style="font-size:11.0pt;mso-bidi-font-size:
10.5pt;font-family:"微软雅黑","sans-serif";mso-bidi-font-family:Arial;mso-font-kerning:
0pt;mso-ansi-language:EN-GB;mso-fareast-language:DE;mso-bidi-language:AR-SA;
mso-bidi-font-weight:bold">请问您的</span><b><span style="font-size:11.0pt;mso-bidi-font-size:10.5pt;font-family:"微软雅黑","sans-serif";
mso-bidi-font-family:Arial;color:red;mso-font-kerning:0pt;mso-ansi-language:
EN-GB;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA">个人年</span><span lang="DE" style="font-size:11.0pt;mso-bidi-font-size:10.5pt;font-family:"微软雅黑","sans-serif";
mso-bidi-font-family:Arial;color:red;mso-font-kerning:0pt;mso-ansi-language:
EN-GB;mso-fareast-language:DE;mso-bidi-language:AR-SA">收入</span></b><span lang="DE" style="font-size:11.0pt;mso-bidi-font-size:10.5pt;font-family:"微软雅黑","sans-serif";
mso-bidi-font-family:Arial;mso-font-kerning:0pt;mso-ansi-language:EN-GB;
mso-fareast-language:DE;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold">是</span><span style="font-size:11.0pt;mso-bidi-font-size:10.5pt;font-family:"微软雅黑","sans-serif";
mso-bidi-font-family:Arial;mso-font-kerning:0pt;mso-ansi-language:EN-GB;
mso-fareast-language:ZH-CN;mso-bidi-language:AR-SA;mso-bidi-font-weight:bold">?</span>
Q49 :<span style="font-size:14px"><span style="font-family:"微软雅黑","sans-serif"">您</span><span style="font-family:"微软雅黑","sans-serif"">购车的城市,</span><span style="font-family:"微软雅黑","sans-serif"">是</span><span style="font-family:"微软雅黑","sans-serif"">您经常用车的城市吗?</span></span>